21 - 23 October 2009 - Saint-Raphaël, France
Advisory Board
Important Dates
Call for Papers
How to go there
Contact Us
BrandValue - Trademark Valuation Software
Dr. Robert Tafelmeier, Managing Partner, IP-Valuation GmbH


Trademarks are often a company's most valuable assets. To find out how valuable they are, one needs software and services capable of delivering accurate and hence credible valuations. This valuation is of key importance when undertaking corporate transactions, licensing, and the securing of loans. Such valuation procedures also form the core of trademark controlling and accounting in accordance with US-GAAP and IFRS, and in such cases as the conducting of annual impairment tests for trademarks with an indefinite useful life. A regular and annual valuation of the trademark portfolio guarantees the identification of a continuous increase of the trademark value.

BrandValue's module structure enables it to be employed for a wide range of valuation purposes (including M & As, sale of trademarks, licensing, and trademark management and accounting / impairment tests). Companies can install our software, which has been certified by use by Germany's T?V, a leading testing and inspection organization, as a stand-alone version in their in-house system. Our software is customizable to meet individual needs and wishes.

Benefit from BrandValue's capabilities:

  • Flexible and independent trademark valuation
  • Easy realization of scenario and sensitivity analyses
  • Ability to employ a variety of valuation approaches
  • Detailed and transparent valuation reports available as pdf, excel, or word files
  • Effective management of trademark values in individual portfolios
  • Access to numerous databases
  • Cost-efficiency
  • Compliance with the IFRS and other accounting standards

BrandValue is the perfect solution for large corporate groups and SMEs (small and medium-sized enterprises) looking for a way to reliably valuate their own trademarks, as well as for consulting firms and IP service providers commissioned with the valuation of their clients' trademarks.

This presentation looks at the structure of BrandValue and at its range of intermeshed valuation features and methods. The high degree of user friendliness is shown by a step-by-step depiction of the process. The presentation also uses case studies to show how companies and valuation experts are employing this tool to carry out trademark valuations. Also looked at are their purposes for doing such.

Speaker Biography

Robert Tafelmeier studied business and management economics at Regensburg University (Diplom-Kaufmann). He also earned an MBA in the United States. After finishing his studies he worked in the finance department of BMW Financial Services. In 2004, he was named to a position at Spitz-Gaul-Golda, the law firm which was the predecessor to today's Spitz Legal. In September 2005, he joined in founding IP-Valuation GmbH, which has its headquarters in Munich. In December 2008, he received his Ph. D from Bamberg's Otto-Friedrich University. His thesis was on trademark accounting and trademark valuation. He is an expert in the accounting and the valuation of intangible assets as well as on international accounting regulations (IFRS) and firm valuation.